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Weekend Digital Media Round-Up: Google’s eCommerce Advances, Instagram’s ‘Drops’, Microsoft’s Unified Campaigns & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Outlines Coming eCommerce Advances, Including Improved AR Product Displays

Google has outlined a range of coming eCommerce tools, as it looks to help facilitate expanded user interest in online shopping and changing search behaviour around product listings. [Source: Social Media Today]

2. Instagram launches a new section for shopping product drops

Instagram has launched a new product showcase option called ‘Drops’, which will highlight the latest product launches from brands. [Source: TechCrunch]

3. Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More

Microsoft Ads has announced the pilot launch of Unified Campaigns, allowing page managers to manage multi-channel paid campaigns and organic social from one platform. [Source: Search Engine Journal]

4. Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event

Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event. [Source: Search Engine Land]

5. Instagram Adds New Engagement Insights for Reels and Instagram Live Broadcasts

Instagram is looking to help more creators make the most of their opportunities by providing new insights data for both Reels and Instagram Live broadcasts within the app. [Source: Social Media Today]

6. Google Search Console Removes Rich Results Search Appearance

Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types. [Source: Search Engine Journal]

7. LinkedIn introduces Organic Post Boosting and Event Ads amongst multiple new features

LinkedIn now enables users to boost their post presence on the platform through just a single click followed by an uncomplicated payment process. [Source: Digital Information World]

8. Google launches new ad formats for local campaigns and pickup later option for local inventory ads

Google has announced new local ad-based features and a new option for “pickup later” in the local inventory ads at its Google Marketing Livestream event.  [Source: Search Engine Land]

9. Twitter Spaces will be available for the web, including accessibility features

Twitter has taken another steady leap forward in the evolving audio social sphere by adding Twitter Spaces access via the web. [Source: TechCrunch]

10. Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

At Google Marketing Live, Google announced three new travel products and updates to help partners capture this increase in demand. [Source: Search Engine Land]

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