NEWS

Weekend Digital Media Round-Up: Google’s Delayed Blocking of Cookies, Facebook’s New Ecommerce Features, Twitter’s New Objective for Video Ads & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google pushes back plan to block third-party cookies until 2023

Google has moved back its timeline to block third-party cookies in Chrome. The changed timeline will allow for technology to deploy by late 2022 for developers to begin adoption. [Source: Search Engine Land]

2. Facebook Launches 4 New Ecommerce Features

Facebook, Instagram, and WhatsApp are gaining new features that will help retailers get their products in front of more customers and drive sales. The updates include Bringing shops to more places, Customer reviews on Instagram, Ads for shops and Expanded use of AR. [Source: Search Engine Journal]

3. Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

Twitter is looking to provide advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video content. [Source: Social Media Today]

4. Google simplifies YouTube ad creation for SMBs

Google is launching a simplified ad creation workflow for video ads on YouTube. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a budget. [Source: MarTech]

5. Snap inks deal with Universal Music Group to bring major artists to the platform

Snap wants people to discover and make content with music on Snapchat, and, it secured a major deal to help it achieve that goal. Snapchatters can search for music from various artists and include them in their content, whether that be a snap they send a friend or something they submit to Spotlight. [Source: The Verge]

6. Google top stories carousel now showing non-AMP listings

Google announced that they would allow non-AMP pages to show in the top stories carousel. This change now opens up more publishers to be able to show up in the Top Stories carousel section on mobile. [Source: Search Engine Land]

7. Twitter Announces Full iOS Launch of Tweet Sharing to Instagram Stories

Twitter is now giving all iOS users to capacity to share tweets direct to Instagram Stories, providing another way to interact with tweet content. [Source: Social Media Today]

8. Google Announces New Ads Creative Studio

Google announced the launch of a new tool for creative advertising tools, called “Ads Creative Studio”, which aims to unify multiple creative tools. Ads Creative Studio will incorporate Director Mix, Dynamic Display & HTML5 Creation Tools, Audio Mixer and Dynamic Audio Tools, and A Project Library. [Source: Search Engine Journal]

9. Instagram Tests New Content Recommendations Within the Main Feed, Sometimes Above Profiles You Follow

After seeing good response to its past iterations of suggested posts for users, Instagram is now looking to take that a step further, with new test of suggested posts and topics in user feeds, even ahead of posts from profiles that you follow in some instances. [Source: Social Media Today]

10. Google may suspend merchant sites that show invalid product availability

Google Merchant Center has a new policy named “Inaccurate availability” that is caused due to inconsistent availability between the landing page and checkout pages on your website. This policy replaces the existing “Delivery issues” policy violation and goes into place on September 1, 2021. [Source: Search Engine Land]

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