NEWS

Weekend Digital Media Round-Up: Google’s December 2021 Product Review Update, Facebook’s Inspirational Hub, LinkedIn’s Hindi Language Support & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google December 2021 Product Review Update

Google announced an English language product review update on December 1, 2021, and it will take three weeks to fully roll out. [Source: Search Engine Journal]

2. Facebook Adds New Trend Insights in Creator Studio, Which Could Help Shape Your Posting Strategy

Facebook’s looking to provide more content insight within Creator Studio with the rollout of a new ‘Inspiration Hub’ element, which highlights trending content and hashtags. [Source: Social Media Today]

3. LinkedIn Launches Hindi Language Support, the First Indian Regional Language for the Platform

LinkedIn has announced its first Indian regional language support, with Hindi now supported in the app. [Source: Social Media Today]

4. Microsoft Edge Adds Built-In ‘Buy Now, Pay Later’ Service, Turned On By Default

Microsoft has introduced a buy now, pay later a short-term financing option at checkout that allows consumers to break up the payment of purchases into instalments. [Source: 9 to 5 Google]

5. Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges

Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more. [Source: Search Engine Land]

6. LinkedIn Adds Live Video & Newsletters To Creator Mode

LinkedIn is rolling out access to live video and newsletters to users that have creator mode enabled on their personal profiles. [Source: Search Engine Journal]

7. Google Merchant Center shows relative visibility, page overlap rate, higher position rate metrics

Competitive visibility reports in Google Merchant Center are now available in open beta. The metrics within the reports include relative visibility, page overlap rate and higher position rate. [Source: Search Engine Land]

8. LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

LinkedIn is including a new ‘Group Identity’ targeting option, which will utilize its own first-party data, as entered on user profiles, to categorize audiences into more segments. [Source: Social Media Today]

9. Google Merchant Center now automatically displays badge eligibility for products

Google Merchant Center is now automatically showing retailers when their products are eligible for badges. [Source: Search Engine Land]

10. YouTube Keyword Research Made Easier With Search Insights

YouTube gives creators access to more data on the queries people are searching for and their estimated search volume. [Source: Search Engine Journal]

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