Weekend Digital Media Round-Up: Google’s ‘Core Web Vitals’ Metrics, Twitter’s New ‘Carousels’ Ads, WhatsApp’s Shopping Button & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at
1.Google’s ‘Core Web Vitals’ Metrics to Factor into Search Rankings from May 2021

Google has confirmed that its Core Web Vitals metrics will influence a page’s search rank from May 2021. [Source: Social Media Today]

2. Twitter Launches New ‘Carousels’ Ad Format Option

Twitter announced a new addition to its ad format options: Carousels. With the launch of Twitter’s new Carousels format, marketers can now add up to six images or videos in an ad. [Source: Social Media Today]

3. WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. [Source: Social Media Today]

4. Google Webmasters Rebrands As ‘Google Search Central’

Google Webmasters is changing its name to Google Search Central and revamping the branding with a new mascot. [Source: Search Engine Journal]

5. Instagram Adds Reels and Shop Tabs on All User Home Screens

Instagram is looking to add more focus to both Reels and Shops with a redesign of its home screen icons. [Source: Social Media Today]

6. Spotify Expanding Podcast Advertising Options

Spotify is expanding its podcast adverting options with major acquisition of an advertising & publishing platform. [Source: Search Engine Journal]

7. Pinterest is Working on Weighted Ad CTR Measurements to More Accurately Represent Performance

Pinterest has outlined a new process it’s developed to better represent actual ad engagement, improving on basic CTR measurement. [Source: Social Media Today]

8. WordPress Ultimate Member Plugin Vulnerability

Ultimate Member WordPress plugin issued a patch for three critical and severe exploits that grant attackers total control of a site. [Source: Search Engine Journal]

9. Googlebot Begins Crawling With HTTP/2 Protocol

Google updated their Googlebot Developers Support Page to reflect that Google is now able to try downloading pages via the latest HTTP/2 protocol. This is effective November 2020. [Source: Search Engine Journal]

10. YouTube Reveals New Details About its Algorithm

YouTube shares new details about how its recommendation algorithm works. [Source: Search Engine Journal]

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