NEWS

Weekend Digital Media Round-Up: Google’s ‘Core Web Vitals’ Metrics, Twitter’s New ‘Carousels’ Ads, WhatsApp’s Shopping Button & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1.Google’s ‘Core Web Vitals’ Metrics to Factor into Search Rankings from May 2021

Google has confirmed that its Core Web Vitals metrics will influence a page’s search rank from May 2021. [Source: Social Media Today]

2. Twitter Launches New ‘Carousels’ Ad Format Option

Twitter announced a new addition to its ad format options: Carousels. With the launch of Twitter’s new Carousels format, marketers can now add up to six images or videos in an ad. [Source: Social Media Today]

3. WhatsApp Adds Shopping Button to Streamline eCommerce Within Chats

WhatsApp has taken another small step towards maximizing its eCommerce potential with the addition of a new shopping button in business chats to streamline purchases and transactions. [Source: Social Media Today]

4. Google Webmasters Rebrands As ‘Google Search Central’

Google Webmasters is changing its name to Google Search Central and revamping the branding with a new mascot. [Source: Search Engine Journal]

5. Instagram Adds Reels and Shop Tabs on All User Home Screens

Instagram is looking to add more focus to both Reels and Shops with a redesign of its home screen icons. [Source: Social Media Today]

6. Spotify Expanding Podcast Advertising Options

Spotify is expanding its podcast adverting options with major acquisition of an advertising & publishing platform. [Source: Search Engine Journal]

7. Pinterest is Working on Weighted Ad CTR Measurements to More Accurately Represent Performance

Pinterest has outlined a new process it’s developed to better represent actual ad engagement, improving on basic CTR measurement. [Source: Social Media Today]

8. WordPress Ultimate Member Plugin Vulnerability

Ultimate Member WordPress plugin issued a patch for three critical and severe exploits that grant attackers total control of a site. [Source: Search Engine Journal]

9. Googlebot Begins Crawling With HTTP/2 Protocol

Google updated their Googlebot Developers Support Page to reflect that Google is now able to try downloading pages via the latest HTTP/2 protocol. This is effective November 2020. [Source: Search Engine Journal]

10. YouTube Reveals New Details About its Algorithm

YouTube shares new details about how its recommendation algorithm works. [Source: Search Engine Journal]

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