NEWS

Weekend Digital Media Round-Up: Google’s Core Algorithm Update, Facebook’s Social Good for Business Website, Instagram’s ‘Live Rooms’ & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Confirms Rollout of Core Algorithm Update

Google confirms a core algorithm update, the December 2020 Core Update, which is now live. This is the third core algorithm update of the calendar year. [Source: Search Engine Journal]

2. Facebook Introduces Social Good for Business Website

Facebook rolled out a new Social Good for Business website to help businesses on its platform further their social impact. [Source: Adweek]

3. Instagram’s ‘Live Rooms’ is rolling out in India — allows four people to stream simultaneously

Instagram announced that its ‘Live Rooms’ feature, now has an ability to go Live with up to three additional people in India which help creators grow their audiences. [Source: Business Insider]

4. Google’s new holiday gift guide is built to send users to Google Shopping results

Google has launched the “Google Shopping Gift Guide,” a microsite that highlights products it predicts will increase in popularity in the US this month. [Source: Search Engine Land]

5. Facebook Adds New Tools for Automotive Advertisers

Facebook has added some new features for automotive dealers, providing more options to promote car sales on the platform. [Source: Social Media Today]

6. YouTube expands its Premieres feature with trailers and live redirects

YouTube is building on its Premieres feature — used for live-streaming pre-recorded videos — by adding support for trailers, redirects from live pre-shows, and customized countdown timers. [Source: The Verge]

7. Google Maps Rolls Out 4 New Features

Google Maps has four new features to improve the experience for users as well as businesses who use the platform to reach customers. [Source: Search Engine Journal]

8. Facebook Acquires Messaging Automation Platform Kustomer to Streamline Customer Service Queries

Facebook has announced the acquisition of automated customer service platform Kustomer, which will help improve its buisiness response tools. [Source: Social Media Today]

9. Google Discovery ads can now use your 4:5 social image assets

Google announced updates for Discovery ads. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. [Source: Search Engine Land]

10. Twitter Makes Frequency Capping Available for All Ad Campaign Types

Twitter has added a new control option for marketers by making frequency capping available for all campaign types globally. [Source: Social Media Today]

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