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Weekend Digital Media Round-Up: Google’s Cookie Alternative FLoC, Instagram’s ‘Remix’, Facebook’s Discontinuation of Analytics & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google starts trialing its FLoC cookie alternative in Chrome

Google announced that it is rolling out Federated Learning of Cohorts (FLoC), a crucial part of its Privacy Sandbox project for Chrome, as a developer origin trial. [Source: TechCrunch]

2. Instagram Rolls Out New Remix Feature for Reels to Rival TikTok Duets

Instagram is rolling out a new Remix feature to increase collaboration using Reels. Users can now create their own Reel next to one that already exists. [Source: Gadgets 360]

3. Facebook Analytics is Shuttering on June 30

Facebook Analytics will stop being accessible after June 30, 2021, which gives marketers less than three months to export their data and find other solutions. [Source: Search Engine Journal]

4. Pinterest Launches New Ad Campaign, Updated Ad Account Management Tools

Pinterest has launched its first ever B2B ad campaign, which aims to better frame its expanding use case and highlight opportunities for marketers. [Source: Social Media Today]

5. YouTube Expands Monetization To More Types of Content

YouTube is allowing ads to run on more types of content, which will expand the monetization opportunities for content creators. [Source: Search Engine Journal]

6. Google expands its core web vitals and page experience update FAQs

Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google support forums and was initially posted in December 2020. [Source: Search Engine Land]

7. LinkedIn is working on a whole bunch of features to release soon for its users

LinkedIn announced that it will be releasing a whole bunch of exciting features in the coming month in order to help its users out more and also to increase the overall engagement on the platform. [Source: Digital Information World]

8. Google Enhances Business Profiles For Stores With Delivery & Pickup

Google is adding more information to Search and Maps about businesses that offer options for grocery delivery and pickup. [Source: Search Engine Journal]

9. Twitter Updates Amplify Pre-Roll Video Ads, With New Display Format and Curated Placement Categories

Twitter has announced a new expansion of its Amplify pre-roll ads, which enable brands to position their promotions alongside Twitter’s premium video content. [Source: Social Media Today]

10. Microsoft Advertising Announces Open Beta for New Automotive Ads

Microsoft Ads has announced an open beta for a new Automotive Ad format. [Source: Search Engine Journal]

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