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Weekend Digital Media Round-up: Google’s Best Practices Guide, Facebook’s New Video Features, Microsoft Ads’ Redesign and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google creates best practices guides & support for health organizations around COVID-19

Google has released a new best practices guide for health websites. The guide is aimed at helping health organizations to make COVID-19 information more accessible on Google Search. [Source: Search Engine Land]

2. Facebook Adds New Video Features, Including ‘Series’ and Updates to Bulk Uploader

Facebook has this week launched a new set of video features which are designed to help creators build audiences for their video content, and promote return viewership. [Source: Social Media Today]

3. Microsoft Ads Redesign Adds New Features

Microsoft has added additional features to the Ad interface redesign, an effort that was announced in October of last year. Currently, only select customers have access to the redesign preview, but Microsoft has released visuals of the latest improvements rolling out. [Source: Search Engine Journal]

4. Google Ads ends monthly campaign budget test

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified. As of this month, monthly budgets will be converted to daily budgets. [Source: Search Engine Land]

5. Facebook Messenger Launches Desktop App With Unlimited and Free Group Video Calls

Facebook has launched the very first standalone Messenger app for desktop, available now on Windows and macOS. Audio and video calling via Messenger on a desktop browser has grown 100% in the past month, Facebook reveals in an announcement. [Source: Search Engine Journal]

6. Twitter May Soon Change Its ‘Lists’ Tab to ‘Channels’ in an Effort to Boost Content Exposure

Twitter is considering changing the name of its ‘Lists’ tab in the app to ‘Channels’, which could help to encourage further content discovery and exposure. [Source: Social Media Today]

7. Small and mid-sized Google Ads agency partners to lose dedicated ad rep support

Some Google Ads agency partners learned this week that they will be losing their dedicated agency reps as of Wednesday. Google has confirmed that it has made these changes. [Source: Search Engine Land]

8. YouTube is Working on a TikTok-Like Tool to Fend Off Rising Video Competition

YouTube is working on a TikTok-like function called ‘Shorts’, which would essentially facilitate the same operations as TikTok within the YouTube app. [Source: Social Media Today]

9. Google to begin lifting coronavirus ad ban

Google will start to lift its ban on coronavirus-related advertising this week. Over the next few days, Google will begin to allow “government entities, hospitals, medical providers, and NGOs” to run ads related to the novel coronavirus on its platforms. [Source: The Verge]

10. Facebook Adds Gift Card Discovery Tool, Service Impact Listings to Help Businesses Impacted by COVID-19

Facebook is rolling out some new measures to assist businesses dealing with the impacts of the COVID-19 shutdowns, including more specific detail on its $100 million small business grant program, and new tools that will enable people to support local providers. [Source: Social Media Today]

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