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Weekend Digital Media Round-Up: Google’s Audio Advertising, YouTube’s New Analytics, Snapchat’s Option to Add Music to Snaps & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1.Google Expands Audio Advertising Options to Help Brands Tap into Increased Audio Engagement

Google has announced a new range of audio advertising options in order to help businesses tap into the rising consumption of digital audio forms. [Source: Social Media Today]

2. YouTube Updates Video Analytics, Adds Quick Stories Insights in the App

YouTube is adding some more new insights to its Creator Studio dashboard, along with a new display for Stories analytics in its mobile app. [Source: Social Media Today]

3. Snap Lands Deals with Top Music Companies to Add Songs to Videos

Snap Inc. is introducing a new feature that will allow users to add music to their posts within Snapchat. [Source: Bloomberg]

4. Google extends lead forms to YouTube, Discovery campaigns

Google has extended lead form ad extensions in Search campaigns allowing advertisers to use the lead form extensions in YouTube and Discovery campaign ads. [Source: Search Engine Land]

5. Google Provides More Ad Transparency, Plans to Phase Out Third-Party Cookies in Chrome

Google has announced that it will now include more detail within its ‘Why this ad?’ transparency listings, while also planning to phase out third-party cookies in Chrome. [Source: Social Media Today]

6. Google Ads Rolling Out Multiple Updates to App Campaigns

Google Ads is bringing several changes to app campaigns that are designed to simplify the creation process and generate more conversions. [Source: Search Engine Journal]

7. Facebook Makes it Easier to Connect with Customers on Your Website

Facebook is updating its plugin for websites which allows visitors to chat directly with the businesses over Facebook Messenger. [Source: Search Engine Journal]

8. Google updates Search Console API infrastructure

Google has upgraded the API for Google Search Console. They have stated that the API will be backward compatible and there will be no changes in scope or functionality. [Source: Search Engine Land]

9. Google Analytics Shifts More Data Privacy Control to Marketers

Google Analytics announced new data privacy settings that gives additional data collection control to marketers. [Source: Search Engine Journal]

10. Chrome 85 Will Set Website Referrer Headers if Missing

Chrome 85 will automatically check if there’s a referrer security header. If none is present, Chrome will automatically default to a strict header now onwards. [Source: Search Engine Journal]

 

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