NEWS

Weekend Digital Media Round-Up: Google’s AR ‘Try-On’ Ads, Instagram’s New Tools in Reels and Stories, LinkedIn’s ‘Products’ Tab & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google now lets you virtually try on makeup using AR, shop from influencer videos

Google has launched of an AR-powered cosmetics try-on experience in Google Search, enabling brands to provide digital overlays. [Source: TechCrunch]

2. Instagram Adds New Creative Tools in Reels and Stories

Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll out of its Branded Content tags. [Source: Social Media Today]

3. LinkedIn Announces the Rollout of Product Pages

LinkedIn Marketing Solutions has announced the launch of LinkedIn Product Pages – a dedicated tab on company pages for products. [Source: We are Social Media]

4. Google releases Google Ads Editor v1.5

Google has announced it released version 1.5 of the Google Ads Editor. Google Ads Editor is downloadable application for managing your Google Ads campaigns. [Source: Search Engine Land]

5. Google Tests Interactive Search Results

Google is testing a search results page that allows users to click and view images from the web pages. Could impact click through rates. [Source: Search Engine Journal]

6. Google temporarily disables issue validation in Search Console

Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. [Source: Search Engine Land]

7. Bing Webmaster Tools Begins Microsoft Clarity Integration

Microsoft has integrated its new analytics tool, Microsoft Clarity, with Bing Webmaster Tools. This tool will help understand how users are interacting on the website.  [Source: Search Engine Roundtable]

8. Google Ads moves campaign goal metric

Google announced it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. [Source: Search Engine Land]

9. Google Maps Showing Web Results

Google Maps is now showing web results on mobile and desktop searches. When searching for a business on Google Maps, scrolling down past the Google My Business profile information there is now a “People also search for” section. [Source: Local University]

10. Google Structured Data Testing Tool Lives On At New Domain

Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain. [Source: Search Engine Journal]

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