Weekend Digital Media Round-Up: Google’s App Comparison Feature, Facebook’s Insights on Ad Performance, Instagram’s extended live stream limit & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at
1.Google tests a helpful app comparison feature on Google Play

Google is testing a new feature that could improve discovery for Android apps on Google Play, allowing users to understand the differences between similar apps. [Source: TechCrunch]

2. Facebook Shares New Insight on Ad Performance Based on Frequency

Facebook has published a new report which looks at the impact of ad frequency, and when your audience has seen your messaging too much to be effective. [Source: Social Media Today]

3. Instagram Extends Live Stream Time Limit to 4 Hours

Instagram users can now stream live up to four times longer than before following a significant extension to live stream time limits. [Source: Search Engine Journal]

4. YouTube Adds New Viewing Options, Including Improved Chapters and Simpler Format Switching

YouTube has rolled out some new tweaks to its playback options, making it easier to switch viewing format as you watch, turn on captions, find specific parts of each video, and more. [Source: Social Media Today]

5. Google Ads Report Editor gets a new look

Google Ads has rolled out a new look for Report Editor. It is now set up more like Data Studio with the dimension and metrics panel on the right. [Source: Search Engine Land]

6. Pinterest Rolls Out 5 New Updates For Merchants

Pinterest is rolling out five new updates squarely aimed at helping merchants set up a storefront, generate sales, and measure their results. [Source: Search Engine Journal]

7. Audible further expands into podcasts

Audible, the Amazon-owned audiobook company, is further expanding into podcasts with the addition of approximately 100,000 podcasts to its service. [Source: TechCrunch]

8. LinkedIn Makes Virtual Events Easier to Find

LinkedIn is rolling out new discovery features for virtual events designed to boost attendance by making them easier to find. [Source: Search Engine Journal]

9. Apple eyes the TikTok generation with an updated version of Clips

Apple is rolling out an update to its video creation app, Clips, which brings much-needed support for vertical videos, allowing for sharing to TikTok and the “Stories” feature in other social apps. [Source: TechCrunch]

10. Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

This tool aims to provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience. [Source: Search Engine Land]


We bring you the latest updates from the digital marketing world that you need to know
Weekend Digital Media Round-up: Google Ads’ new bidding strategies, Facebook’s tips for effective ads, LinkedIn’s refreshed Sales Navigator and More…
News: E-tailers up the Ante on Logistics for GOSF 2014
News : LinkedIn launches content marketing score tool