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Weekend Digital Media Round-Up: Google’s Algorithm Update, Microsoft’s New Shopping Options, Facebook’s Monetization Tools & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1.Google Rolls Out November 2021 Spam Update

Google confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. [Source: Search Engine Journal]

2. Microsoft Bing Expands Shopping Options For Users, Gives Retailers More Options To Reach Shoppers

Bing Shopping now includes new customer-focused tabs to help shoppers find exactly what they’re looking for all in one place. [Source: Search Engine Land]

3. Facebook Adds New Monetization Tools for Creators, Continues its Battle with Apple Over Fees

Facebook is providing new options to ensure that creators get paid their full share of fan money as a way to fight back against Apple’s transaction fees. [Source: Social Media Today]  

4. Google Ads’ New Conversion Goals Group Conversion Actions For Account- And Campaign-Level Bidding Optimization

Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the account or campaign level. [Source: Search Engine Land]

5. Google Adds New Business Display and Connection Options for the Holiday Push

Google’s looking to make it easier for businesses to claim and customize their Google listings, with a new option to update and verify your brand profile direct from Search and Maps. [Source: Social Media Today]

6. Twitter Expands API With Support For Posting And Deleting Tweets, Super Follows And More

Twitter is announcing support that will enable developers to build better Twitter bots by launching new end points that allow you to tweet, delete tweets and more. [Source: TechCrunch]

7. Google Enhances Search Results For “Deals” Queries

Google is enhancing search results for deals and adding a dedicated feed for discounted products in the Shopping tab. [Source: Search Engine Journal]

8. Google Launches New Way For Publishers To Use First-Party Data To Enhance Targeted Advertising

Google is offering a new way for publishers to share Publisher-provided identifiers (PPIDs) with Google’s programmatic demand to better customize ads, targeting, and advertising experiences. [Source: Search Engine Land]

9. Instagram Launches Live-Stream Shopping Events for the Holidays, Free Shipping on Purchases

Instagram’s leaning further into live-stream commerce with the launch of a new series of shopping-based broadcasts.  [Source: Social Media Today]

10. Microsoft Advertising Updates Include Smart Shopping Campaigns Rollout And GTM Integration

Microsoft Advertising new updates include Smart Shopping rollouts for everyone who has access to shopping, new Video Ad options, and insights [Source: Search Engine Land]

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