NEWS

Weekend Digital Media Round-up: Google’s Adaptive Anchor Banner Ads, Instagram’s New IGTV Series, Microsoft Advertising’s Redesigned Interface & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Launches ‘Adaptive Anchor Banner’ Ads to Better Cater to Varying Screens

Google is launching a new banner ad type which can adapt to varying screen size, helping to maximize performance in line with evolving consumption behaviors. [Source: Social Media Today]

2. Instagram Adds IGTV Series Option to Categorize Videos

Instagram added a new IGTV ‘Series’ option which will enable creators to segment their videos into dedicated collections. The new Series option will help creators better brand their content, and encourage return viewing, by giving their series a dedicated label, along with an on-screen tab which viewers can tap to get notifications of new episodes. [Source: Social Media Today]

3. Microsoft Advertising unveils interface redesign

Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. The new user experience will feel familiar to Google Ads users. You will recognize the left-hand oriented navigation menus that anchor the Google Ads interface and Overview pages with visual charts. [Source: Search Engine Land]

4. Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can now be set up from Google Ads Editor, the Google Ads API, and the mobile app. [Source: Search Engine Journal]

5. LinkedIn Rolls Out New Format for its ‘Daily Rundown’ Professional News Updates

LinkedIn is looking for more ways to facilitate discussion, and get professionals connecting over key topics. The company has announced that it’s making some changes to its Daily Rundown professional news listings, which users can opt-in to, in order to be sent a key business news overview each day. [Source: Social Media Today]

6. Google Ads to Improve the Optimization of App Campaigns

Google Ads is improving the way it tracks the performance of app campaigns. Advertisers with active app campaigns will automatically have their campaigns updated. The new data will also help advertisers make more informed design decisions. [Source: Search Engine Journal]

7. Twitter’s Considering a New Checkmark to Highlight Bots on the Platform

Twitter is looking into putting a label for bots on the plaltform. This could be a good move, and it would definitely help clarify who, or what, is behind each account. [Source: Social Media Today]

8. Google Ads now showing cart metrics for Shopping campaigns

Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. [Source: Search Engine Land]

9. Pinterest Begins Rolling Out an Updated Pin Format

Pinterest has begun rolling out a new Pin format, which includes some minor functional tweaks, and separates each Pin element more specifically. [Source: Social Media Today]

10. YouTube to Sell Artists’ Merchandise Underneath Videos

YouTube has partnered with Merchbar to help artists sell official merchandise on their video pages. This collaboration allows artists with an official artist channel on YouTube to surface apparel, vinyl, and other forms of merchandise underneath their videos. [Source: Search Engine Journal]

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