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Weekend Digital Media Round-up: Google’s 3D images in mobile search, LinkedIn’s Drawbridge acquisition, WhatsApp’s rolling out Status ads and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Now live: Google 3D images and AR integration in mobile search

Google announced a few weeks ago support for 3D images and AR within search — that feature is now live. Many searchers are able to search for objects such as [shark], [lion], [panda], [alligator] and so on and see those 3D objects in search and then project them into their environments with AR. [Source: Search Engine Land]

2. LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

LinkedIn announced that it has entered a deal to acquire Drawbridge, an identity resolution platform that uses AI and machine learning technology to provide marketing, customer experience and security solutions. With the addition of Drawbridge’s technology, LinkedIn is aiming to boost ad engagement and ROI for marketers. [Source: MARTECH TODAY]

3. WhatsApp Reveals First Look At Ads In Its Status Feature Which Will Roll Out In 2020

Facebook, the parent company of WhatsApp, has officially stated that WhatsApp Status updates will begin revealing ads in 2020. At an annual Facebook Marketing Summit in Rotterdam, Netherlands, Facebook offered a first look at how its ads would look once implemented. [Source: Firstpost]

4. Qualtrics and Adobe add new integration for improved data and customer experiences

Experience management (XM) software firm Qualtrics announced new XM integration capabilities with Adobe’s Experience Platform Launch. This new integration with Qualtrics should help marketers using Launch to identify gaps and disparities in their consumer-facing digital experience. The extension allows users to monitor feedback from all digital channels, gathers the feedback and provides insights to users. [Source: MARTECH TODAY]

5. Starting July 1, all new sites will be indexed using Google’s mobile-first indexing

Google has announced that all new websites “previously unknown to Google Search” will be indexed using mobile-first indexing starting on July 1. Older web sites that are still not being indexed using mobile-first indexing will not be switched yet to mobile-first indexing on July 1st but be moved when those web sites are ready to be moved to mobile-first indexing. [Source: Search Engine Land]

6. Facebook gives game developers new ad options within Audience Network

Facebook is introducing new ad options for mobile gaming advertisers, now making rewarded video and playable ads for game apps available via its Audience Network. [Source: Marketing Land]

7. Google to No Longer Display Text-Only AdSense Ads

In an effort to modernize its advertising products, Google is retiring the text-only AdSense ad unit. Google AdSense will automatically rename existing “Text ads only” and “Display ads only” to simply “Display ads.” [Source: Search Engine Journal]

8. Time spent on Facebook, Snapchat remains flat, but Instagram sees growth

eMarketer reports the average amount of time people spent per day on social networks in the U.S. dropped by nearly 1.5 minutes last year, a number that will remain “virtually” unchanged this year according to eMarketer’s forecasts.  [Source: Marketing Land]

9. Twitter Officially Rolls Out ‘Go Live with Guests’ Option

Twitter has this week officially announced its new live-streaming option, which will enable users to add audio-only guests into their streams. [Source: Social Media Today]

10. Google sunsetting two bidding strategies in June

Google will retire the Target Search Page Location and Target Outranking Share automated bidding strategies at the end of next month. Instead, advertisers will be encouraged to use Target Impression Share, which encompasses impression share for certain page position targets. [Source: Search Engine Land]

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