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Weekend Digital Media Round-up: Google’s new Inspect URL tool, Facebook’s multi-language Dynamic Ads, LinkedIn’s new company page functions and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Search Console Makes ‘Inspect URL’ Tool More Useful

Google Search Console has updated the Inspect URL tool with information about HTTP response codes, JavaScript logs, and rendered screenshots. [Source: Search Engine Journal]

  1. Facebook Adds New Option to Create Dynamic Ads in Multiple Languages

Facebook’s adding the capacity to create Dynamic Ads which can automatically translate to different languages, relative to the viewing users’ preferences and region. [Source: Social Media Today]

  1. LinkedIn Unveils New Additions to Company Pages, Including Employee Insights

LinkedIn has announced the addition of several new company page functions, adding to the tools it released back in November. [Source: Social Media Today]

  1. Google Rolls Out New Feature to Help You Recover Your Past Searches & Revisit Previous Search Results

Google recently announced that the search engine is introducing a new feature, Activity Cards that makes it easier for users to do in-depth research on any topic. [Source: Logicserve Digital]

  1. Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the Google Ads interface, so paid search marketers will be familiar with both the automated bidding option and the page placement report Amazon has rolled out. [Source: Marketing Land]

  1. Schedule Videos to Your Business Profiles with this New Feature from Instagram

Instagram finally launches one of the most anticipated features by business Instagram account managers and social media influencers. The popular photo-sharing social media network updated the Instagram Graph API to facilitate video posts scheduling. [Source: Logicserve Digital]

  1. Adobe adds a Progressive Web Apps builder to Magento

Adobe announced new marketing capabilities at the National Retail Federation conference on Tuesday, most notably its first Progressive Web Application (PWA) Studio. [Source: MARTECH TODAY]

  1. Google AdWords Express is Now Part of Google Ads

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. [Source: Search Engine Journal]

  1. Facebook Offers More Cross-Posting Options to Better Connect Instagram and Facebook

Facebook is slowly adding in more ways to cross-post your content between Facebook and Instagram, which provides additional content and engagement opportunities across both platforms. [Source: Social Media Today]

  1. Google shares tips for success in Google News search results

Danny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019. [Source: Search Engine Land]

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