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Weekend Digital Media Round-up: Google Search Console’s additional structured data in Report, Facebook’s New Ad Units, Instagram’s Spark Tool & More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Search Console Now Reports on More Types of Structured Data

Google is adding three more types of structured data to the rich results report in Search Console. Now, owners of e-commerce sites can use Search Console to easily check if Google can read all of their product markup. [Source: Search Engine Journal]

2. Facebook to launch two new ad units; movie reminder and movie showtime

Facebook is launching two new ad units named movie reminder ads and movie showtime ads which aims to help movie studios promote their latest releases. With movie reminder ads, when people see an ad for a film in their News Feed, they can now tap on the ‘Interested’ button to receive a reminder in their Facebook notifications when the movie hits theatres. [Source: ET Brand Equity]

3. Instagram Opens AR Filter Creation Tools to All Users

Instagram is once again following the lead of Snapchat by opening up its Spark AR filter creation platform to all users, while also introducing a new library of user-created visual tools. [Source: Social Media Today]

4. Google to Remove Average Position Metric in Google Ads from 30th September 2019

Google had announced that the company is planning to retire the average position metric from the Google Ads platform. In a recent post published by the search engine giant, the company has now revealed the deadline for the removal of this metric which is 30th September 2019. [Source: Logicserve Digital]

5. Twitter Discusses Coming Features, Including Topic-Based Streams and Searchable DMs

Twitter rolls out new tweaks and updates designed to boost usage. The platform is also looking at some larger-scale initiatives designed to help users – particularly new ones – find more relevant tweet content. [Source: Social Media Today]

6. LinkedIn Expands Content Curation and Sharing Options in Sales Navigator

LinkedIn continues to add more ways to utilize its data insights, this time through a new integration between its Sales Navigator platform and its employee advocacy system ‘Elevate’. [Source: Social Media Today]

7. Instagram is Working on Layouts for Stories, New Boomerangs, More

Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons. The new types of boomerangs give users 5 more options to choose from and the new layout mode for stories works similar to Instagram’s Layouts app. [Source: Search Engine Journal]

8. Twitter Announces Removal of Third-Party Data Sources from Ad Targeting Options

Twitter has confirmed that it will remove third-party data options from its ad targeting process, following Facebook’s lead in distancing itself from outside data sets, and the methods in which such may have been collected. [Source: Social Media Today]

9. LinkedIn launches Audience Engagement Insights with addition of 5 new marketing partners

LinkedIn is launching a new Audience Engagement Insights category as part of its marketing partner program and adding five new third-party analytics platforms that integrate with the LinkedIn Audience Engagement API: Amobee, Annalect, Hootsuite, Ogilvy and Sprinklr. [Source: MarTech Today]

10. Facebook’s Testing New Third-Party VOD Subscription Partnerships to Boost its Video Offerings

Facebook is working on a new, TV-connected video device, which would not only enable consumers to view Facebook Watch content on their home TV screens, but would also enable streamlined connection to third-party VOD providers, like Netflix and Disney – the latter of which will soon launch its own digital subscription offering. [Source: Social Media Today]

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