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Weekend Digital Media Round-up: Google Lens’ launch, Facebook’s Video Polls within ads, Bing Ads’ LinkedIn data targeting and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com
  1. Google Lens comes to Google Images for searching – and shopping – inside photos

Google announced that it’s bringing its A.I.-powered Lens technology to Google Image Search. The idea is to allow web searchers to learn more about what’s in a photo – including, in particular, items they may want to shop for and buy. [Source: TechCrunch]

  1. Facebook’s Testing Video Polls Within Ads

Facebook’s running a new test which enables selected advertisers to add video polls to their Facebook ads. The option enables viewers to interact with the ad with a dedicated poll included to help boost engagement. [Source: Social Media Today]

  1. Marketers can now use LinkedIn category data for targeting through Bing search

Advertisers are now able to leverage LinkedIn data for search campaigns on the Bing Ads platform. The company says that advertisers using data from LinkedIn categories of company, job function and industry will be more efficient and more precise in their targeting. [Source: Search Engine Land]

  1. Google lets users delete search data & control ad settings from Google Search page

Google updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see — directly from the Google Search home page both on desktop and the mobile web, as well as from the Google Search iOS app. [Source: Search Engine Land]

  1. Facebook Unveils New Ad Attribution System

In order to improve its efficacy, the social media giant has now launched a new Attribution Dashboard. Re-christened simply as Facebook Attribution, the new ad measurement tool aims to provide more insights to ensure precise attribution for better ROI on marketing campaigns. [Source: Logicserve Digital]

  1. Advertisers shifting budget from search to Amazon

Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30 percent of those polled in the Amazon Advertising Forecast released Thursday by Third Door Media indicated they plan to shift budgets from search to fund their spending increases. [Source: Search Engine Land]

  1. Latest version of Facebook’s Marketing API gives details on why ads fail to run

Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver. [Source: Marketing Land]

  1. Google Ads announces new click-to-message ad features and store visits updates

Google is adding functionality to click-to-message ads and rolling out attribution and bidding capabilities for retail advertisers tracking store visits generated from online efforts. [Source: Search Engine Land]

  1. Facebook’s Testing New Ads Which Showcase Products from Multiple Brands in One Unit

Facebook’s testing a new ad unit which would display content from multiple advertisers within a single ad collection. The benefits, you would think, will either need to come from reduced cost, higher exposure and/or audience responsiveness, so at this stage, Facebook seems to be merely testing to see if audiences even like the format in the first place. [Source: Social Media Today]

  1. AMP Pages Will Soon Support Video Docking, Sticky Ads, More

The Accelerated Mobile Pages project has announced a variety of new features coming soon to AMP pages. Many of the upcoming features are currently supported by regular web pages. [Source: Search Engine Journal]

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