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Weekend Digital Media Round-up: Google Chrome’s Ad Blocking Impact, Twitter’s Manipulated Media Policy, Facebook’s New Tools in Messenger Kids & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Chrome’s coming changes to video ad blocking could impact YouTube

Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads in short-form videos. The browser will adopt the latest standards for video ads from the Coalition for Better Ads. The changes will apply to certain pre-roll, mid-roll and non-linear display ads — and could affect advertising formats on Google’s own YouTube. [Source: MarTech Today]

2. Twitter Unveils New ‘Manipulated Media’ Policy to Limit the Impact of Deepfakes

Twitter unveiled its official rule against the posting of deceptive manipulated content, while it’s also launching a new tag for detected edited material. It’ll likely be impossible to stop deepfakes from having any impact, but prompt labeling like this could act as a significant deterrent. [Source: Social Media Today]

3. Facebook Adds New Controls and Data Transparency Tools in Messenger Kids

Facebook is rolling out a new series of updates for Messenger Kids which will give parents more oversight into their child’s activity in the app, and more ways to control their data, as logged by Facebook’s system. [Source: Social Media Today]

4. Byte – the Revamp of Vine – Was Downloaded 1.3 Million Times in Its First Week

Byte reached 1.3 million downloads in its first week, surpassing Vine’s performance in the same time period after launch and it’ll definitely pique the interest of many marketers considering the potential of ‘the next big thing’. [Source: Social Media Today]

5. Now, get your Google Shopping ads on Gmail, Discover, YouTube

Google is opening up more inventory to standard Shopping campaigns. Product Shopping and Showcase Shopping ads will be eligible to show on Gmail — as well as YouTube and Discover feed — starting the week of March 4 when those campaigns are opted into the Display Network.  [Source: Search Engine Land]

6. Facebook Cautions Against the Pitfalls of Too Much Personalization in New Report

Facebook notes in its latest report, it’s not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance. Facebook advises that businesses should analyze the extent to which personalization is relevant to their offerings [Source: Social Media Today]

7. Quora adds features to help advertisers measure and attribute conversions more accurately

Quora announced two new features in its ad platform designed to help advertisers measure and attribute conversions: Advanced Match and Conversions Windows. The ‘Advanced Match’ tool will enable advertisers to leverage their customer data more accurately and the ‘Conversion Window’ feature will allow advertisers to better customize attribution for their conversion cycles. [Source: Marketing Land]

8. Facebook Adds ‘One-Time Notification’ API to Messenger for Business

Facebook has launched a new ‘one-time notification’ API for businesses on Messenger, which will enable brands to get in back contact with potential customers with updates relevant to their interests. The option adds to business’ capacity to stay in touch with users via direct message. [Source: Social Media Today]

9. Filter, sort, bulk manage product groups in Microsoft Shopping soon

A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. [Source: Search Engine Land]

10. Facebook Provides New Resources to Help Gaming Creators Manage their Communities

Facebook has worked with the Fair Play Alliance, a coalition of game companies which are working to encourage healthy communities in online gaming, to establish a new set of rules that creators and moderators can apply to set clearer guidelines around such within their gaming streams and discussions. [Source: Social Media Today]

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