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Weekend Digital Media Round-up: Google Ad’s New Ways to Target Users, Facebook Ad’s in Search Results, LinkedIn’s New Features for Companies & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Ads Introduces 2 New Ways to Target Users in Google Search

Google Ads is rolling out two new ways to reach your target audiences in Google Search. The company will be launching affinity audiences and seasonal event segments for in-market audiences. [Source: Search Engine Journal]

2. Facebook Ads in Search Results Rolling Out to More Advertisers

Facebook is giving more advertisers the ability to place ads in search results. An official announcement states that Facebook Search Results will be automatically included as a placement when running ad campaigns that utilize Automatic Placements. [Source: Search Engine Journal]

3. LinkedIn Rolls Out 3 New Features for Company Pages

LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages. [Source: Search Engine Journal]

4. Facebook Launches New ‘Disruptor Hub’ to Outline How Businesses are Seeing Major Growth Online

Facebook has launched a new resource hub for marketers which looks at the key factors driving online business growth, how innovative, disruptive brands are tapping into these trends, and how Facebook’s various advertising and promotion options can help to fuel such. [Source: Social Media Today]

5. Snapchat Introduces a New Ad Unit for Ecommerce Advertisers

Snapchat is rolling out Dynamic Ads – new ad unit designed specifically for Ecommerce advertisers. The company is selling the ad unit as a simple way to create mobile ads at scale while maintaining brand identity through mobile-first templates. [Source: Search Engine Journal]

6. Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Facebook is looking to make it as easy as possible for advertisers to expand their campaigns into Stories also, and the research here suggests that it may well be worth considering. [Source: Social Media Today]

7. Instagram Adds New Options to Control Third-Party Access to Your Account Information

Instagram has improved its options to help users better manage which third-party apps can access their Instagram account information, and what specific data they can get. [Source: Social Media Today]

8. YouTube to end support for third-party pixels early 2020

Google has been working with third-party measurement companies to migrate their services into Ads Data Hub. YouTube expects those migrations to be completed early next year. At that time, it will no longer allow advertisers to use third-party pixels on YouTube. [Source: MarTech Today]

9. Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges

Facebook is making a couple of changes to business Pages, which will impact both presentation and data tracking elements. Facebook’s gray verification badges – not the blue ones – are available to all Pages which have verified their official details with Facebook by going through an identification process. [Source: Social Media Today]

10. LinkedIn Gets a New Tool for Planning In-Person Networking Events

LinkedIn is introducing an Events hub, which is a new tool to help users plan in-person networking meetups. The tool allows users to create and join professional events, invite connections, manage events, have conversations with other attendees, and stay in touch afterward. [Source: Search Engine Journal]

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