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Weekend Digital Media Round-up: Google Ad’s New Updates, YouTube’s Updates for Creators, Pinterest’s Verified Merchant Program and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Ads Improves Asset Reporting for App Campaigns With 4 New Updates

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. This includes helping marketers with clearer performance ratings, keeping tabs on assets, tracking ads performance and previewing assets before they go live.  [Source: Search Engine Journal]

2. YouTube Updates for Creators: Improved Analytics for Live Streams & More

YouTube announced several updates for creators, including better analytics for live streams, in its latest video on the Creator Insider channel. For the first time, creators can see a breakdown of viewers for live streams versus regular uploads. [Source: Search Engine Journal]

3. Pinterest Launches Verified Merchant Program With Applications Open to All

Pinterest has always been a destination for shopping inspiration but now customers are shifting even more of their spending to online channels, the company says. Pinterest is now rolling out its new Verified Merchant Program, which comes with a blue checkmark and other perks. [Source: Search Engine Journal]

4. Reddit Launches Polls, Providing Another Way for Redditors to Engage With Content

Reddit has launched a new Polls option which enables Redditors to pose questions to their audiences, helping to boost on-platform engagement, and activate the many ‘lurkers’ – people who scroll through the various posts but don’t post, share or comment themselves – within the app. [Source: Social Media Today]

5. Now, analyze more accounts in Google Ads Report Editor

Google Ads has expanded the number of accounts you can work with in Report Editor from 10 to 200. Agencies and enterprises will be able to create reports and run analysis potentially across the full set accounts in their Manager accounts within the Google Ads interface instead of having to download the data. [Source: Search Engine Land]

6. LinkedIn Shares Tips on What to Post During COVID-19 Lockdowns

LinkedIn has seen an influx in user activity over the past two weeks. It has provided some more general posting tips, beyond the COVID-19 situation alone, which could help you improve your posting strategies for the platform. [Source: Social Media Today]

7. Pinterest Provides Tips on How Brands Can Communicate Amid the COVID-19 Pandemic

Pinterest has provided a new set of tips to help brands that are looking to maintain audience connection amid the COVID-19 crisis helping them to maintain revenue flow, and engage customers, amid the rising anxiety and uncertainty. [Source: Social Media Today]

8. Instagram’s Testing a New Option to Promote the Sale of Gift Cards via Your Business Profile

Instagram is working on a new ‘Links’ option within its business profile settings that would enable brands to add a new quick link, via a profile button or sticker, to guide visitors to purchase gift cards or make donations. [Source: Social Media Today]

9. Twitter Provides More Tweet Copy Tips via Its ‘Good Copy, Bad Copy’ Program

Twitter provides some more great tweet copy lessons with the help of ‘Good Copy, Bad Copy’ program. Twitter has added two new videos in this series by providing valuable thought on how to improve your tweet approach and compose more effective, impactful tweets. [Source: Social Media Today]

10. Pinterest Adds New ‘Today’ Discovery Listing to Highlight Trending Ideas and Inspiration

With more people turning to Pinterest for inspiration and discovery amid the COVID-19 lockdowns, the company is launching a new feature called ‘Today’, which will showcase the latest trending ideas from across its network. [Source: Social Media Today]

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