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Weekend Digital Media Round-Up: Google Ads’ New Icons, Meta’s Updated Ad Campaign Set-Up Process, Microsoft Bing’s Shopify Integration & more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google Ads rolling out new icons more widely

Google, over the past few months, has been rolling out new icons within the Google Ads console. Don’t be distracted by the change, the core functionality has not changed in Google Ads, this is just a user interface change that you might take some time to get use to. [Source: Search Engine Land]

2. Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

It’s a little late in the year for significant system shifts, but Meta has snuck in one more update ahead of the holiday break, with the announcement that it’s making some big changes to its ad objective listings in Ads Manager, in order to simplify and streamline the campaign set-up process by enhancing the focus on the most practically relevant options and tools. [Source: Social Media Today]

3. Microsoft Bing’s Shopify integration now live with buy now

The Microsoft Bing and Shopify integration that was previously announced in October is now live in the Bing Shopping and Bing Search results, the company announced. [Source: Search Engine Land]

4. Instagram is working on bringing NFTs to a wider audience, as its parent Meta goes all-in on the metaverse

Instagram is looking for a way to bring NFTs to its social networking platform and its two billion users, as its parent company Meta makes a push into the metaverse. The company’s CEO, Adam Mosseri, said at the weekend it is working on building features that incorporate non-fungible tokens. [Source: Business Insider]

5. YouTube Adds New Updates to YouTube Studio App, Bringing it More Into Line with the Desktop Version

YouTube has outlined some new updates to its YouTube Studio mobile app, which will give creators more flexibility to manage their channels on the go, while also making it easier to monitor performance across both desktop and mobile, as opposed to forcing channel managers to log in the on a desktop device. [Source: Social Media Today]

6. Google December 2021 product reviews update is finished rolling out

Google has confirmed that the December 2021 product reviews update is now finished rolling out. This update has officially completed rolling out a few days before Christmas. [Source: Search Engine Land]

7. Meta launches holiday-themed features on Messenger

To remark the festive mood of global users, Meta is rolling out holiaday-themed features, AR effects, and more on Messenger and Instagram DMs. Along with holiday-themed features on Messenger and Instagram DMs. Meta is also launching a Santa chat experience, virtual holiday games, and AR effects on Messenger Kids. [Source: Social Samosa]

8. Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. [Source: MarTech]

9. Pinterest Publishes New Guide on Optimizing Your Product Catalog Feed for Product Pins

As Pinterest works to build out its eCommerce features, and become a key hub for online shopping, attracting as many merchants as possible is central to that effort. A big push on this front has been simplifying its catalog ingestion tools, to make it as easy as possible for businesses of all technical capabilities to upload their full range of products, which can then be displayed as buyable Pins. [Source: Social Media Today]

10. DuckDuckGo To Release Desktop Version Of Mobile App

DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that’s said to be faster than Google Chrome. It’s not a “privacy browser,” as DuckDuckGo makes sure to clarify in an announcement. [Source: Search Engine Journal]

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