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Weekend Digital Media Round-Up: Google Ads’ enhanced Smart Bidding, Twitter’s Carousel Ads, YouTube’s Audio Ad Format and more…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Ads’ Smart Bidding Enhances Predictions & Insights

Google has announced enhancements to their Smart Bidding algorithm, focused on more reporting insights and predictive features. Along with this, there are enhancements for Predictive Data for Budgets, Target CPA, Target ROAS and Bid Strategy Reports. [Source: Search Engine Journal]

2. Twitter Debuts Carousel Ads With Up to 6 Images or Videos

Twitter’s new carousel ads allow marketers to use 2 to 6 images or videos in one advertisement. All Twitter advertisers are eligible to create carousel ads via the tweet composer in Ads Manager or via the Ads API. [Source: Search Engine Journal]

3. YouTube targets music fans with new audio ad format

YouTube is announcing new ad products, designed to help marketers reach YouTube visitors who are doing more listening than watching. This includes audio advertising and dynamic music lineups. [Source: TechCrunch]

4. Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers. [Source: Social Media Today]

5. Google Guaranteed badge starting to appear on Google Maps listings

Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local Services Ads (LSA). [Source: Search Engine Land]

6. YouTube to run ads on non-monetised videos

YouTube will begin running ads on some creator videos without paying any revenue share to them. With new terms of service, creators who are not a part of the YouTube Partner Program will not be eligible for the revenue share of the videos that YouTube will show. [Source: The Hindu Business Line]

7. Snapchat Provides New Options for App Promotions, Including Improved Cross-Linking Tools

Snapchat has announced a new set of ad options for app marketers, which look to expand on the opportunities for app developers to connect with Snap’s audience by cross-linking their app functions with the platform. [Source: Social Media Today]

8. Keyword search is coming to Instagram

Instagram users’ ability to search is getting an upgrade. The company announced that English-speaking users in six countries, including the UK, US, Ireland, and Canada, will be able to search the platform using keywords. [Source: The Verge]

9. YouTube Analytics Now Reports on Traffic Sources

YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos. YouTube channel owners can find the new report in the Analytics tab in YouTube Studio. [Source: Search Engine Journal]

10. Twitter’s Testing a Clubhouse-Style Audio ‘Spaces’ Feature

Twitter’s testing out a new, audio-only virtual meeting room option which will be built on top of its new Fleets, Stories-like tool, providing yet another way to interact within the app. [Source: Social Media Today]

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