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Weekend Digital Media Round-up: Google Ads’ Budget Planner, Twitter’s Beta Testing App, Instagram’s ‘Pause all’ option and More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com

1. Google Ads rolling out Budget Planner forecasting tool

Google is rolling out a new Budget Planner tool for Google Ads campaigns. The new feature, available under the Tools menu in Google Ads. [Source: Search Engine Land]

2. Twitter Has Launched its New Beta Testing App with the First Round of Users

Twitter has now released its new ‘Twttr’ test app, which includes a completely new layout for tweet replies – and has immediately sparked mixed responses from users. [Source: Social Media Today]

3. Instagram Rolls Out Option to ‘Pause All’ Notifications

The Facebook-owned app is rolling out a ‘Pause all’ option which will enable users to stop any and all notifications from the app for a chosen period of time. [Source: Social Media Today]

4. Google Introduces an Update to Help Travelers Discover Affordable Options for Flights and Hotels Booking

Google Flights and Google Hotels are handy tools that help you find the best travel deals. Google recently announced that it has introduced new features to these tools, to help travelers plan their ideal holiday for the upcoming spring break. [Source: Logicserve Digital]

5. Facebook Partners With T-Series, Zee Music, Yash Raj Films to License Music For Sharing

Facebook announced partnerships with top music labels including T-Series Music, Zee Music Company and Yash Raj Films, licensing their music for use in social experiences such as videos, messages, stories and other creative content on Facebook and Instagram. [Source: News18]

6. Google launching Policy manager in Google Ads

To help advertisers get a clearer picture of whether their accounts are experiencing any policy restrictions, Google will release a new Policy manager in the Google Ads interface in April. [Source: Search Engine Land]

7. YouTube Introduces Fact-Check Information Panels to Combat Fake Information and Hoaxes

When users search for sensitive information, the app displays a “fact check” alert that will provide additional information on the search query. [Source: Logicserve Digital]

8. For app developers, Google unveils pre-registration ads, Engagement App campaigns, more

Google made several product and feature announcements for app developers Wednesday. The features track to the phases of the app life cycle from driving awareness and interest in a yet-to-be-launched app to re-engaging existing installs. [Source: Marketing Land]

9. TwitSnap? Twitter launches new camera feature to demote text

Twitter is rolling out the redesign to its camera feature that’s designed to let you capture photos, videos and live footage and connect them to global conversations. [Source: Tech Crunch]

10. Google released a broad core search algorithm on March 12

Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. [Source: Search Engine Land]

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