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Weekend Digital Media Round-up: Google Ad’s Automated Bidding Solutions, Facebook’s New Shopping Ads, Adobe’s New Customer Journey Analytics & More…

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
1. Google Ads Offers More Choices for Automated Bidding Strategies

Google Ads is expanding its automated bidding solutions by giving advertisers three more options to choose from. The new choices include a new way to pay for campaigns, expanded support for non-guaranteed deals and the ability to manage automated bidding at the insertion order level. [Source: Search Engine Journal]

2. Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram

Facebook is testing out two new shopping ad options, both of which are aimed at streamlining the path to purchase, and keeping users in-app, as opposed to filtering them off to other websites. [Source: Social Media Today]

3. Adobe adds Customer Journey Analytics, designed to be accessible to all marketers

Adobe has released Customer Journey Analytics as part of its Adobe Analytics platform. The new analytics offering is powered by Adobe Experience Platform and is touted as an easy-to-use, interactive analytics interface that enables “anyone in an organization” to work with data, not just data scientists. [Source: Marketing Land]

4. Microsoft opens responsive search ads beta to all advertisers

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google last year, the ad systems automatically serve up a combination of headlines and descriptions provided by the advertiser. [Source: Search Engine Land]

5. YouTube Launches New, Dedicated Fashion and Style Content Hub

YouTube is rolling out YouTube.com/Fashion, a single destination for style content on YouTube. With fashion and beauty content seeing significant increase in viewership across its platform, it makes sense for YouTube to give beauty and style videos their own dedicated focus, in order to better showcase what exactly it has on offer. [Source: Social Media Today]

6. Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns

Microsoft’s product negative keyword conflicts report shows shopping campaign advertisers which product ads are being blocked by negative keywords. The report also identifies the level at which the conflict arose, which is defined as the conflict level. [Source: Search Engine Journal]

7. Facebook changes how it handles user location data settings in response to Android, iOS updates

Facebook is updating how its user location settings work. Both Android and iOS are rolling out new features to give users more control over how they manage their location settings at the device level and within the individual apps being used on a device. In response, the company is changing how users manage their location data within the Facebook app. [Source: Marketing Land]

8. Instagram Is Reportedly Working on a New Tool Which Replicates TikTok’s Key Features

Instagram is once again replicating a competitors’ features, this time with TikTok in the firing line. It may seem a little cheap, a little tacky even to be so blatantly copying your competition. But it clearly works. [Source: Social Media Today]

9. Google Will Now Treat Meta Robots Nofollow as a Hint

Google Webmaster Trends Analyst Gary Illyes tweeted that Google is officially changing support for Meta Robots Nofollow. Google now treats the meta robots nofollow as a hint, similar to the behavior to the recently updated nofollow link attribute. [Source: Search Engine Journal]

10. Facebook Adds New Tools for Public Figures, Including Multi-Contributor Stories and Product Tags

Facebook has announced a new set of updates for public figures and they provide an interesting glimpse as to where we might see Facebook Stories, in particular, headed in the near future. [Source: Social Media Today]

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