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Weekend Digital Media Round-up: Google Ads & Analytics linking guide, Snapchat’s new features, Bing Ads’ action extensions and more..

Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at: newsbulletin@logicserve.com

1. Google Publishes New Guide on Linking Google Ads and Google Analytics

Google has published a new guide which outlines how the pairing of your Google Ads and Google Analytics data can help to address the problem by combining more customer insights. [Source: Social Media Today]

2. Snapchat announces new features geared at creativity, collaboration, partner advertising

Snapchat announced a slate of new features designed to help it keep pace in a digital environment that values efficiency, revenue opportunities, and cutting-edge creativity. [Source: Marketing Land]

3. Bing Ads launches new action extensions to highlight calls-to-action

Bing Ads has taken the wrapper off a brand new ad extension. Action extensions launched globally in all supported languages and are available on desktop and mobile devices. [Source: Search Engine Land]

4. The Adobe Experience Platform Goes Global

Adobe recently announced the global availability of Adobe Experience Platform, proclaimed as the industry’s first platform dedicated for customer experience management. [Source: Logicserve Digital]

5. First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked with marketing partners to run the ad. [Source: Marketing Land]

6. Machine reservations: Google’s Duplex expanding to more Android, iPhone users

Google is rolling out Duplex to more users and locations. Soon more Android and even iPhone owners will be able to use the Google Assistant to book local restaurant reservations in most states in the U.S. [Source: Search Engine Land]

7. Twitter now lets users appeal violations within its app

Twitter announced a new feature that will allow users to appeal directly within the Twitter app a tweet that’s in violation of Twitter’s rules. [Source: Tech Crunch]

8. Adobe’s content-aware video masking is about to make post-production a whole lot more efficient

In a nod to video and audio editors around the world, Adobe announced new Creative Cloud updates focused on delivering a more efficient and intuitive post-production experience for creative professionals. [Source: MARTECH TODAY]

9. WhatsApp launches fact-checking service in India ahead of elections

WhatsApp is launching a new fact-checking service in India ahead of the country’s upcoming elections. Reuters reports that users can now forward messages to the Checkpoint Tipline, where a team lead by local startup Proto will asses and mark them as either “true,” “false,” “misleading,” or “disputed.” [Source: The Verge]

10. Programmatic ad viewability ahead of direct buys for first time – report

Programmatic advertising viewability rates outperformed publisher direct buys across both desktop and mobile web display for the first time in the second half of 2018. [Source: Mobile Marketing]

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