Pay Per Click (PPC) Pay Per Click Management News

Two Important PPC Abbreviations

Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every...

Pay per click is a form of Internet Marketing where the sponsor has to pay a set amount for every click on his listing/ad campaign. There are a number of different abbreviations associated with PPC. Two important acronyms are listed below:

  • CPC: Cost per click defines the charge you pay to the search engine for each click on your adverts. If your ad is displayed for a search query but the visitor doesn’t click it, you don’t incur any cost.
  • CTR: Click-through rate is a measure of your account performance. Usually the higher the CTR the better is the account performance. CTR is calculates as number of ad clicks/number of impressions x 100
SHARE
RELATED POSTS
search companion ads
SEARCH COMPANION ADS – An efficient way to expand targeting options on GDN
3 AdWords features you’re probably underutilising
Will Google’s Natural Language and Machine Learning Democratize Analytics?
Stay Updated Latest Digital Marketing Trends


Quick call back

Want to have a quick, no obligation chat with
one of our experts?

Please call Me
Mumbai
Logicserve Digital Pvt. Ltd.
B-201, 601 & 701, Technocity,
Plot No. X-4/1 and X-4/2, Mahape,
Navi Mumbai, Maharashtra 400701
Contact No.- 022 - 41146159

022 - 41146159

Delhi
Logicserve Digital Pvt. Ltd.
One Culture, 2nd Floor,
Eros City Square,
Rosewood City Rd, Sector 49,
Gurugram, Haryana 122018
Contact No.- +91 9833272083

+91 9833272083

Bengaluru
Logicserve Digital Pvt. Ltd.
78, Salarpuria Magnificia,
Beside Tin factory, Old Madras Road,
Mahadevpura, Bengaluru 560016
Contact No.- +91 9731403311

+91 9731403311