The uncertainty caused by the Google’s Penguin and Panda algorithms have got many webmasters into a do-or-run situation, and this lead them to conclude that SEO is no longer effective. Well, if you hold on to the same opinion, you are probably a million miles away from reality.
What Should You Be Doing?
For years now, experts have been greatly advocating the approach of combining SEO with an effective social marketing strategy in order to get the best results, and this has indeed worked. Although many find it hard to understand the Google algorithms, the equation seems to be quite simple. Work out only on those factors that favour the search engine, and your website will be rewarded with a high ranking, which means more number of visitors. SEO does for you what the search engine requires. So, blaming it all on SEO alone is definitely not justified.
Why doesn’t it work for you?
A search engine makes its money not from organic searches but from advertisements. Google seems to be way ahead of any other search engine presently in existence. As a result, there is definitely no balance in the competition. Therefore, you have no option but to be good, in fact be ‘good enough’. At the same time the search engines wants you to spend all your time and money on PPC rather than SEO, and why not as SEO does seem to be a major threat to the advertising business. As a result, the search engines try to make SEO a bit tougher, and this is why SEO sometimes doesn’t work for you.
Playing with the Algorithms
For Google, SEO is one of the most significant problems because it works. Lets take for instance link building. The technique is considered to be highly effective which can surely offer you a good ranking. However, Google doesn’t like it. So, it came up with a few adjustments in order to scare those buying huge number of links. Many webmasters are now paying in order to get their links removed. How irritating is that? However, buying links is definitely not a problem, but make sure you stay away from paid link networks, as they are not helping you out anymore.
There bottom line
You don’t need to have an algorithmic-centric approach, as a minute shift in the algorithm requires you to change your approach as well. However, there is nothing wrong in chasing the algorithm, but it may not work for you if you do not have all the time and money in the world. You can still do well with SEO by publishing quality web pages and pointing relevant links at them. So, rather than chasing Google’s algorithm updates, focus on getting your web page optimized rightly and you will be good to go. Seems like SEO services India have truly got a lot of hard work to do.
Previous Post: R.I.P. SEO….Really?