Logicserve Digital brings to you a curated round-up of important digital marketing updates this week. For further queries, you can write to us at newsbulletin@logicserve.com
Until now, YouTube solely relied on engagement criteria like the number of views, comments and likes for measuring the success of the video. It’s not yet known how YouTube will measure the content quality but reports state that YouTube is working on introducing two new metrics soon.
When users search for sensitive information, the app displays a “fact check” alert that will provide additional information on the search query.
With the GDPR kicking off on May 21st, YouTube has declared that it will discontinue third-party ad serving based on reserved buys in the continent of Europe. This means that brands which are not using YouTube’s Double-click Campaign Manager will have to retraffic their ads by May 21st just so that they do not experience any issues while displaying video content on the platform.
Google made some major announcements in #GoogleForIndia event for Indian users and also discussed the growth and scope of using Google products
TrueView Video format means different types of video ad that provide option for the viewers, the normal tendency is to skip the advertisement after five seconds.
The emergence and exponential popularity of You Tube as a sharing platform for videos has been phenomenal. It has provided…
