Search Engine Marketing

Google To Make Phrase-Free Service Ads Possible For Local Businesses

Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.

Pay Per Click (PPC)

Google Chrome’s Ad Blocker is Now Live

Content marketers and publishers must have been aware of the ad blocker feature Google had announced back in June 2017. In that announcement, Google had made clear that ads that don’t conform to the Better Ads Standards as mentioned by the Coalition for Better Ads, will be blocked by the browser from 2018. True to its word, Google has made this feature live from 15th Feb 2018 onwards.

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