In a data-driven world, it will be a sin not to utilise the powerful feature to know about the preferences and pain points of your customers. It really helps to know what the customer is using and what he is not using. This helps improve customer advocacy and decrease churn for your brand. Here are some ways in which you can use data and analytics to ensure better level of marketing to your customers.
Marketers are increasingly exploring ways to overcome programmatic ad challenges. One such beautiful technology that is showing massive potential is Blockchain.
Out of the blue came the news last week that Google has doubled the ad spend amount a company can use per day for its advertising campaigns on AdWords. While some people would see it as an effort by Google to increase its revenues, some brands would like to think it as Google milking them dry. The answer lies somewhere between both the extreme spectrums.
By pitching your ads to the audience selected the strategic way, you can ensure that the likelihood of conversion explodes substantially the next time they interact with your brand. If you are interested to know which type of audience list will work best for your remarketing efforts, then this post will be helpful for you.
SEM (search engine marketing) is a powerful online customer acquisition medium. It is a form of Internet marketing and essentially…