Here, we discuss the acquisition vs retention debate to help you choose the right approach for your business.
Yahoo ads will now be available via the Bing Ads platform, providing advertisers and marketers with a single, integrated platform.
Google has brought down the incentives substantially for retailers who benefited from deploying untrue and fake websites on price comparison for eCommerce products. This means that Google will incentivise advertisers to create price comparison sites that would be displayed on the search engine’s Shopping Box.
The research and development team at Google Search Console is assessing a unique method to enable users to seamlessly add all data for a site’s subdomains, domains, and subpaths.
Marketers are often looking for ways to extract the maximum potential out of the ad serving platforms they have invested in. Here is our list of some of the best tips to get more out of your Google Ads and Bing Ads UI.
Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here’s a look at how the ads being displayed on this platform have undergone substantial changes to give it a fresh look.
There is no secret behind the fact that the legacy of attribution solution is limited. The digital path of a consumer gets more and more complicated as it constantly intertwines with other platforms and channels. This has kept the attribution providers from evolving and adapting to the current requirements of survival.
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.
Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.
Artificial Intelligence is becoming more and more valuable in all industries. The search marketing and advertising can obtain incredible opportunities to act upon. Especially in PPC, the agencies can redefine their work and success with machine learning and AI. Here are all the secrets that can help ad agencies in successfully leveraging AI.