With evolving digital technologies, digital marketing is converging. Marketing & Technology are coming together & creativity being at the core. But still, why it’s a half-filled half-empty scenario. The transition of brands from Traditional to Digital is maturing BUT are their strategies and technology aligned with customer experience?
The latest Google Assistant update will add variety to the information provided by the Assistant offering better visual responses and answers in the form of “rich text” for queries.
Google Merchant Center has extended this facility only to online retailers in the US. However, it’s expected that Google will roll out this change in other countries in the next few months.
Here, in this post, we show all that you need to know about sitemaps – how to create, submit and best practices.
Google Rolls Out New Feature to Help You Recover Your Past Searches & Revisit Previous Search Results
Google recently announced that the search engine is introducing a new feature, Activity Cards that makes it easier for users to do in-depth research on any topic.
A few days back, Google announced it is expanding support for rich results within Q&A pages on the web. Google’s aims to use the Q&A feature to offer customers with additional information about a particular organisation or brand.
Google has brought down the incentives substantially for retailers who benefited from deploying untrue and fake websites on price comparison for eCommerce products. This means that Google will incentivise advertisers to create price comparison sites that would be displayed on the search engine’s Shopping Box.
If you are a forward-looking marketer, it is necessary to build content optimisation practices into your voice search offerings, so that you can be comfortably ahead of the curve as the technology expands exponentially. Here’s some ways you can do this.
When we optimise for search intent, we influence SERP results in our favour and improve metrics like CTR for our campaigns. Here are 5 key strategies worth noting to influence the search rankings.
In a wave of updates, Google aims to launch not one, but three new features to the search results dedicated to Q&A, FAQs, and How-to content.
Google has come up with a relatively small but an integral update. This update is regarding changes one can make to knowledge panel results. It now allows brands to have command over what their knowledge panel result speaks about the brand.
Considering the dominance of SEO criteria in every form of content that goes up these days, there has been a lot of debate regarding where it would be best to place optimised promotional content. And though opinions regarding this vary, they sort of depend on the goals of the webmaster in concern. This eventually makes the debate settle down a bit considering subjectivity and the varied needs of online content developers.