Five steps to help SEM marketers outsmart the machine learning and other smart tools.
With evolving digital technologies, digital marketing is converging. Marketing & Technology are coming together & creativity being at the core. But still, why it’s a half-filled half-empty scenario. The transition of brands from Traditional to Digital is maturing BUT are their strategies and technology aligned with customer experience?
Here, we discuss the acquisition vs retention debate to help you choose the right approach for your business.
It’s no longer about keyword stuffing to pull in the attention of search bots. It’s all about high-quality content that offers value to readers, thereby winning the attention of search bots and ranking higher.
Google is now rolling out three new features for Responsive Display Ads. Let’s take a closer look at these features being introduced.
Yahoo ads will now be available via the Bing Ads platform, providing advertisers and marketers with a single, integrated platform.
Google has brought down the incentives substantially for retailers who benefited from deploying untrue and fake websites on price comparison for eCommerce products. This means that Google will incentivise advertisers to create price comparison sites that would be displayed on the search engine’s Shopping Box.
Marketers knew it as ‘Google Now’ in its earliest avatar; then it was re-christened to ‘Google Feed’. Now, the third wave of change has come across the platform and is known as ‘Google Discover’. Here’s a look at how the ads being displayed on this platform have undergone substantial changes to give it a fresh look.
When we optimise for search intent, we influence SERP results in our favour and improve metrics like CTR for our campaigns. Here are 5 key strategies worth noting to influence the search rankings.
Google has come up with brand new advertisement formats for advertisers as well as retail store owners. Termed as ‘Shoppable Image Ads’ and ‘Shopping Showcase Ads’, these two formats are tailor-made for brand advertisers. They can simply leverage ‘Google Image Search’ or ‘Google Search’ and gain access to an extensive customer pool.
There is no secret behind the fact that the legacy of attribution solution is limited. The digital path of a consumer gets more and more complicated as it constantly intertwines with other platforms and channels. This has kept the attribution providers from evolving and adapting to the current requirements of survival.
iPaaS provides a single platform for data integration, which allows to eliminate the need of huge manpower or specialised software to do manual data entry. Earlier cloud design models a single instance of a running software application, but with software multitenancy, a single instance can use resource sharing. Here’s all the details you need to know about this technology.
Google has made a few updates to the Adwords campaigns to favour local businesses on the basis of their verified locations instead of using targeted search queries. Some businesses have reported seeing a “Local Search Ads Experiment Campaign” link – a sign of Google’s emphasis on local businesses without the need for the traditional phrase based AdWords.