With evolving digital technologies, digital marketing is converging. Marketing & Technology are coming together & creativity being at the core. But still, why it’s a half-filled half-empty scenario. The transition of brands from Traditional to Digital is maturing BUT are their strategies and technology aligned with customer experience?
2018 was a huge year for PPC marketing. Here, in this article, we take a look at how the trends and changes of 2018, shape the way paid search marketers will work in 2019 and beyond.
Google manages to take people off-guard with some update or another. The latest one in the line being, conversion-based bidding called “Pay-For-Conversions” available for display campaigns.