2018 was a huge year for PPC marketing. Here, in this article, we take a look at how the trends and changes of 2018, shape the way paid search marketers will work in 2019 and beyond.
Google manages to take people off-guard with some update or another. The latest one in the line being, conversion-based bidding called “Pay-For-Conversions” available for display campaigns.
Building a targeted and effective AdWords campaign is the right thing to do for marketers to capture qualified leads. Since numerous business owners would be leveraging paid marketing modes, it’s high time to think differently and stand out from the rest of the crowd. Here are some ways to help you create innovative strategies with AdWords.
The development team at Google AdWords seems to be coming up with new and exciting updates for its beta version of responsive test ads. In the most recent update, advertisers are now allowed to provide more than one headline for an ad.
The recent change in the AdWords interface seems to be creating some ripples in the Pay-Per-Click (PPC) industry. Though it may aesthetically please some, it surely is not pleasant to PPC professionals who rely on it for their revenue generation goals. Here are some simple ways to make the most out of this technology after the changes.
Businesses and publishers will welcome the new move by Google AMP team that has launched some new features recently. One such feature is the ‘Render on Idle’ feature. This will load ads faster and lead to higher ad impressions when the browser is in the idle mode.
Millions of businesses have used AdWords, and continue using them today, to gain as much exposure as possible on the most significant search engine platform today. AdWords gives companies the freedom to manage their ad campaigns themselves and provide their own preferences for the ads. Here are some AdWords features that you should utilise to get the best out of your investment.
This week, an AI company called Recognant, based in San Jose, California has released an extension for Chrome that informs users if the news they are viewing on the browser is fake. The AI tool is said to have a function which tests the ‘trustworthiness’ of an article or a story.
The new Safari update will see the introduction of the Intelligent Tracking Prevention (ITP). This move is a great start to improve people’s privacy.
The policy of personalising ads according to a user’s preferences and transactions has been gaining ground over the last few years. But it’s essential to distinguish and draw a line between the truly personalised and being obnoxious.
At a time when the world is raving about Apple’s Siri, Microsoft’s Cortana and Google Now, Is Artificial Intelligence all ready to take over the PPC world by storm? Let us see how machine learning will dominate the future of PPC and how the businesses can leverage from it.
Not sure how to decide between SEO and PPC for your business campaigns? Find out how a “Single source of truth” may be your answer.