For all the new advertisers, wanting to explore more on automated bidding strategies. Here are some fundamentals on automated bidding for Google Adwords.
2018 was a huge year for PPC marketing. Here, in this article, we take a look at how the trends and changes of 2018, shape the way paid search marketers will work in 2019 and beyond.
Google manages to take people off-guard with some update or another. The latest one in the line being, conversion-based bidding called “Pay-For-Conversions” available for display campaigns.
Building a targeted and effective AdWords campaign is the right thing to do for marketers to capture qualified leads. Since numerous business owners would be leveraging paid marketing modes, it’s high time to think differently and stand out from the rest of the crowd. Here are some ways to help you create innovative strategies with AdWords.
The development team at Google AdWords seems to be coming up with new and exciting updates for its beta version of responsive test ads. In the most recent update, advertisers are now allowed to provide more than one headline for an ad.
The new Safari update will see the introduction of the Intelligent Tracking Prevention (ITP). This move is a great start to improve people’s privacy.
The policy of personalising ads according to a user’s preferences and transactions has been gaining ground over the last few years. But it’s essential to distinguish and draw a line between the truly personalised and being obnoxious.
At a time when the world is raving about Apple’s Siri, Microsoft’s Cortana and Google Now, Is Artificial Intelligence all ready to take over the PPC world by storm? Let us see how machine learning will dominate the future of PPC and how the businesses can leverage from it.
Not sure how to decide between SEO and PPC for your business campaigns? Find out how a “Single source of truth” may be your answer.
Be it remarketing, product-specific display, membership programs, or discount offers, these key types of display advertising can be an excellent way to bring your business to a new set of eyeballs and increase brand awareness. We look at some practical ways that can improve your brand visibility with a better level of targeting.
Marketers are increasingly relying on programmatic ads to push targeted marketing messages to an intended audience. These are proven to generate better results with better precision. With its increasing popularity, programmatic ad frauds have increased.
If you are an e-retailer, you need to employ more than one paid marketing strategy to gain shopper attention in a crowded supply space. Here are the top 3 strategies that we have compiled for you to target holiday shopping better.
In the purview of the growing usage of the different mobile devices among the consumers globally, cross-device identity matching has gained a huge significance among the marketers. The modern day marketers are taking the device graph serious since it provides them a solid foundation for profiling the different users based on their mobile device usage for different purposes.