Businesses that don’t adopt a mobile-friendly design don’t just miss out on sales but lose out on valuable customers. A market study conveyed that 45% of customers unsubscribe from promotional emails if the emails don’t display properly on their smartphone. Thus its the critically important for businesses to keep their email marketing mobile-friendly.
Businesses across the globe are fast re-engineering the metrics they monitor to target mobile marketing efficacy. Gone are the days when app installs were considered a truly transparent metric of an app’s performance on the app store. With reports stating that 1/4th of the app downloaders use the app only once, there is little to no value in going after app downloads as a performance metric for mobile apps.
The tool helps with testing the validity of structured data and markup on the page.
Google’s long awaited expanded text ads has finally arrived. Google has designed these ads keeping the advertisers and the mobile-first world users in mind.
More than half of visitors to the Web access it via a mobile device. Smartphones are outselling desktop PCs six-to-one….
Introducing local languages can increase mobile usage by 24pc states IMAI A study undertaken by the organisation shows that mobile…