Mobile Marketing

Why Retention Is Better Than Acquisition As A Mobile Marketing Tactic?

Businesses across the globe are fast re-engineering the metrics they monitor to target mobile marketing efficacy. Gone are the days when app installs were considered a truly transparent metric of an app’s performance on the app store. With reports stating that 1/4th of the app downloaders use the app only once, there is little to no value in going after app downloads as a performance metric for mobile apps.