Businesses across the globe are fast re-engineering the metrics they monitor to target mobile marketing efficacy. Gone are the days when app installs were considered a truly transparent metric of an app’s performance on the app store. With reports stating that 1/4th of the app downloaders use the app only once, there is little to no value in going after app downloads as a performance metric for mobile apps.
With so many apps being developed every other day, it gets hard to reach out to the users. If you are looking forward to developing mobile apps and would like to reach out to the users so that they download it, then this post will help you demonstrate four popular searches that will give you a better idea for the type of app you should focus on.