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Weekend Digital Media Round-up: Google promises an alternative to AMP, YouTube stories to get new UI, Snapchat adds Instagram-style mention tagging to Stories, Facebook unveils Trip Consideration for travel advertisers and more…

Weekend Digital Media Round-up: Google promises an alternative to AMP, YouTube stories to get new UI, Snapchat adds Instagram-style mention tagging to Stories, Facebook unveils Trip Consideration for travel advertisers and more…

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Search Engine Marketing

How to improve the customer journey through analytics?

In a data-driven world, it will be a sin not to utilise the powerful feature to know about the preferences and pain points of your customers. It really helps to know what the customer is using and what he is not using. This helps improve customer advocacy and decrease churn for your brand. Here are some ways in which you can use data and analytics to ensure better level of marketing to your customers.

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