Video continues to grab a major share in the overall branding & advertising strategy. Content takes the center-stage in the video marketing strategy. Brands are under continuous pressure to make themselves heard ‘above the noise,’ with spend expected to increase in 2019 as a direct result.
Businesses that don’t adopt a mobile-friendly design don’t just miss out on sales but lose out on valuable customers. A market study conveyed that 45% of customers unsubscribe from promotional emails if the emails don’t display properly on their smartphone. Thus its the critically important for businesses to keep their email marketing mobile-friendly.
Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.
Google’s Gmail Ads is the most recent platform that will give brands the much needed edge when it comes to Email Marketing.
Email marketing is one of the oldest and reliable form of marketing. It has delivered exceptional results over a period…