‘The Future of Digital Experiences’ study suggests that the data available with brands can be efficiently used to provide more personalised experiences to Gen Z.
Cookie-based advertising is fading fast. This is where people-based targeting comes into the picture. This helps you track an individual across devices, browsers, and apps.
The world of digital marketing and advertising has been going through unprecedented shifts in norms. This is driven by various factors like the GDPR rollout and increasing personalisation of marketing messages. As we move to 2018, let’s check out what 2018 holds for us, digital advertisers.
Social media has changed the way we communicate and conduct business these days. 2018 will see a paradigm shift in digital marketing with personalised communication on one end of the spectrum and automation on the other. Here are top 5 of the trends that are waiting to happen in 2018.