Adobe’s Senior Vice President of digital experience, Steve Lucas, speaks about Adobe’s unique B2E – Business to Everyone approach that will offer more enhanced and customized experiences than B2B and B2C.
Spotify is testing a voice-enabled ads in the US, as a way to boost viewer engagement. These new ads will be displayed for a select number of Spotify free-version users, who have the microphone enabled in their settings.
Businesses that don’t adopt a mobile-friendly design don’t just miss out on sales but lose out on valuable customers. A market study conveyed that 45% of customers unsubscribe from promotional emails if the emails don’t display properly on their smartphone. Thus its the critically important for businesses to keep their email marketing mobile-friendly.
Here, we discuss the acquisition vs retention debate to help you choose the right approach for your business.
The latest Google Assistant update will add variety to the information provided by the Assistant offering better visual responses and answers in the form of “rich text” for queries.
The Era of DOOH advertising is just beginning. With newer technologies like AR and more, DOOH advertising is all set to become the talk of the town.