Key Customer Experience Tactics which every marketer should consider in their marketing strategy plan for 2020 and beyond.
Almost all popular consumer brands have emerged as market leaders by offering more than just products to customers. It’s all about the integrated customer experience. Right from the ambience of their stores to staff interactions, complimentary services – everything adds to the experience.
However, creating an exceptional customer experience is not possible, without a carefully constructed customer journey map. A customer journey map is the backbone of all customer experience programs.
With evolving digital technologies, digital marketing is converging. Marketing & Technology are coming together & creativity being at the core. But still, why it’s a half-filled half-empty scenario. The transition of brands from Traditional to Digital is maturing BUT are their strategies and technology aligned with customer experience?
Adobe’s Senior Vice President of digital experience, Steve Lucas, speaks about Adobe’s unique B2E – Business to Everyone approach that will offer more enhanced and customized experiences than B2B and B2C.