Digital Marketing

Should the best content be on your site or be given away?

Considering the dominance of SEO criteria in every form of content that goes up these days, there has been a lot of debate regarding where it would be best to place optimised promotional content. And though opinions regarding this vary, they sort of depend on the goals of the webmaster in concern. This eventually makes the debate settle down a bit considering subjectivity and the varied needs of online content developers.

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Social Media Marketing

The indisputable power of video content on social media

Over a past few years, social media has gained immense popularity all over the world. It has become a lucrative channel for businesses to target. Out of the many modes and means of interacting with social media users, video perhaps has the biggest influence on a social media user’s life. Here’s a look at how video can be utilised perfectly for marketing on social media.

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