Artificial Intelligence (AI) has increasingly been in the news for quite some time now. There are multiple interesting applications of AI. Here are some ways you can use AI for your marketing activities.
Salesforce has recently announced their partnership with Google, and the plan was to integrate Salesforce data with Google Analytics 360 and G Suite. With this partnership between Google and Salesforce, companies will now be able to connect sales, marketing and advertising using Salesforce cloud and Google Analytics 360. This also means that you can connect Salesforce with your G-suite to enhance your customer reach and boost sales.
This week, an AI company called Recognant, based in San Jose, California has released an extension for Chrome that informs users if the news they are viewing on the browser is fake. The AI tool is said to have a function which tests the ‘trustworthiness’ of an article or a story.
Artificial Intelligence is becoming more and more valuable in all industries. The search marketing and advertising can obtain incredible opportunities to act upon. Especially in PPC, the agencies can redefine their work and success with machine learning and AI. Here are all the secrets that can help ad agencies in successfully leveraging AI.