Emails continue to be a vital marketing channel. Hence it is pertinent to review your strategy for email marketing going into 2018. This will help you get more returns per dollar spent and make 2018 a good year for your marketing tactics. Here are some new and some ‘already in place’ email marketing strategies to focus on in 2018.
The world of digital marketing and advertising has been going through unprecedented shifts in norms. This is driven by various factors like the GDPR rollout and increasing personalisation of marketing messages. As we move to 2018, let’s check out what 2018 holds for us, digital advertisers.