Survey

Survey: Your interest in Google Lens search

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

How often do you use google lens for visual search?

Here’s a look at last week’s results where we asked users how frequently they share stories on social media platforms.

The results are quite interesting.

  • Around 39% of the respondent said that they create and post stories on social media platform everyday while other 51% of them occasionally engage through social media stories.
  • Only 10% of the respondents said that they watch stories but don’t post them while there are no respondents who don’t like stories.
  • Overall, most of the respondent do create/ post stories or consume them almost every day. Brands have a great opportunity here to use this habit of the users for their benefit by focusing on creating engaging content for social media stories to promote their offerings.
  • Brands can make exciting announcements, product launches, hold Q&A sessions, live chats or even tutorials and demos with the help of social media stories allowing them to create an efficient mode for engagement and brand awareness.
  • With strategic planning and creative execution, stories definitely have the potential to attract the right audience and build the brand equity.

 

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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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