Survey: Your interest in Google Lens search

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

How often do you use google lens for visual search?

Here’s a look at last week’s results where we asked users how frequently they share stories on social media platforms.

The results are quite interesting.

  • Around 39% of the respondent said that they create and post stories on social media platform everyday while other 51% of them occasionally engage through social media stories.
  • Only 10% of the respondents said that they watch stories but don’t post them while there are no respondents who don’t like stories.
  • Overall, most of the respondent do create/ post stories or consume them almost every day. Brands have a great opportunity here to use this habit of the users for their benefit by focusing on creating engaging content for social media stories to promote their offerings.
  • Brands can make exciting announcements, product launches, hold Q&A sessions, live chats or even tutorials and demos with the help of social media stories allowing them to create an efficient mode for engagement and brand awareness.
  • With strategic planning and creative execution, stories definitely have the potential to attract the right audience and build the brand equity.


Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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