Survey

Survey: Use of sponsored AR filters on social media

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Do you use sponsored AR filters on social media?

Here’s a look at last week’s results where we asked users about the frequency of scanning QR codes.

The results are quite interesting.

  • As you can see from the above chart, most of the respondents (50%) scan QR code sometimes while about 37% of the respondents always scan QR code and only 13% of them never scan QR code.
  • The results showcase that most of the users do use QR codes, which provides an excellent opportunity for brands to use this opportunity for driving direct traffic to stores and websites while expanding their reach and increasing conversions.
  • Brands can use a lot of creative elements with QR codes and build curiosity among the users with unique patterns that will attract more consumers and retain their attention for a longer time leading to higher brand recall.
  • Brands have a chance to augment marketing efforts by using this unique, convenient and cost-effective method to reach their target audience.

 

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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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