Survey: Trying new online streaming services.

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Trying new online streaming services

Here’s a look at last week’s results where we asked users about their internet usage habits beyond social media.

We got some interesting results here.

  • Majority of the respondents (39.54%) said that they use the internet for entertainment followed by those who use it for research or studies (29.07%).
  • A lot of the respondents also use internet for shopping (17.44%), which is not surprising while few use it for video/ internet calls, games and other activities.
  • People are clearly more attracted to entertainment sites and apps on their mobile devices making it a great medium for marketers to focus their spends for marketing activities. They can also focus on shopping portals as a lot of users tend to browse these portals too.
  • For specific industries who want to target niche audiences, marketers can target other portals like educational sites, gaming forums, etc. to get their messaging across to the correct audiences.
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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