Survey: Targeted ads based on your search history – how do you feel about it?

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Are you ok when brands target you with ads for products you have viewed before?

Here’s a look at last week’s results where we asked users about their preferred way of signing up on websites.

The results are very interesting.

  • Clearly, most of the respondents find using their Gmail account as the best option to sign up on websites with 64% of them opting for this, followed by social media accounts and the option of creating a new account both at 18%
  • This might be because it’s a relatively simple and quick process, and also, users get notifications about the latest posts and updates directly in their inbox
  • There is also a high chance that people don’t really want brands to have access to the information they share on their social accounts and use the same to target them aggressively for various campaigns or maybe they just don’t access their social accounts frequently and hence avoid the option to sign up using social accounts
  • Creating a new account is also not much favored, probably because users generally avoid lengthy processes and want to have quicker access to information that they want to view
Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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