Survey

Survey: Smart TV – the preferred option for new-age consumers?

Capturing top-of-the-mind views from Indian marketers about various aspects of digital marketing, latest trends, best practices, etc.

Do you use a Smart TV?

Here’s a look at last week’s results where we asked users about their frequency of streaming movies on phone.

The chart above presents a compelling fact that mobile is increasingly becoming the preferred screen for the digitally savvy consumers to watch movies.

  • As per our survey, a whopping 43% respondents stream movies daily on mobile phone, which clearly indicates the waves are riding from TV box to mobile screens. Undoubtedly, the younger generation is glued to their mobile devices.
  • While 25% of respondents said yes to streaming once in a week, supplementing the fact that screen-sizes no more matter to content consumers.
  • There was not much difference between the people who stream once in a month to less than a month and those who never stream on phone, indicating that there is still a section of audience that is yet to join the mobile movie streaming bandwagon.
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Logicserve Digital is the Indian media agency arm of Logicserve Group, which is a global online advertising marketing group agency, with a strong presence in UK, US, India and other major European countries. We provide 360 degree solutions to your digital media/marketing requirements
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